When you underwrite with Classic 89 and Naturecoast 90,  you contribute to a valuable service and reach an exceptional listener at the same time.  You'll signal your commitment to high-quality, educational programming--while you let listeners know you are one of the people that make their favorite programs possible.

WUFT and WJUF reach almost 80,000 listeners on a daily basis--almost all affluent and well educated--the leaders and decision-makers in their community. 

• 69% of our listeners are aged 25 to 54; 27% aged 18 to 34; 50% aged 35 to 54.*
• 58% of our listeners have a college degree or beyond; 39% have graduate
  degrees/attended.*
• 77% of the Household Incomes of our listeners are $30,000+; 48% of the Household
  Incomes are $60,000; 34% are $75,000.*

The stations are the medium of choice for many of the education and health professionals that reside in the North Central Florida area.  And studies show a big majority of public radio listeners respond to and patronize buisnesses that underwrite public radio.

WUFT/WJUF has a consistent committment to quality programming.  Its news department has won numerous awards for its coverage, including the award for Overall Excellence from the Florida Associated Press for eight straight years.

To learn more about underwriting on Classic 89/Naturecoast 90, call Harvey Ward at (352) 392-5200, extension 1108, or e-mail him at hward@wuft.org.  

*Source Simmons Fall 1996